/ YouTube
The Youtube Insights Dashboard is designed to analyze and interpret YouTube's search results and recommendation algorithms based on monitored search terms. It features two main sections, analysing first search results and then recommendations based on the search results, ie which content does Youtube recommended once a video featured in the search results it clicked. The search results section gives a view in a glance at the better performing channels displayed by Youtube over the selected date range for the set keyword, as well as a view on the top 5 better performing individual videos present in search results. The recommendation section provides data on channels and videos displayed in Youtube auto-play queues of videos presented in search results. In other words, it analyses which videos are the most recommended for the selected keyword. The graphical view shows best performing channels while the table view shows which individual videos were better performing in recommendations.
/ Top Search Results Channels by Frequency and Visibility
This donut graph showcases the prominence of channels in YouTube's search results, analysing two key aspects: the frequency of each channel's appearance and its average position in the search results. The graph highlights channels that are not only frequently found in search results but also have a higher average position (closer to position 0). This dual consideration of frequency and average ranking position paints a comprehensive picture of a channel's visibility and popularity. It combines quantity (how often a channel appears) with quality (how prominently it is displayed).
/ Top 5 Search Results Videos by Frequency and Visibility
This table visualises the most videos on YouTube's search results based on two critical factors: how often each video is to be found and its average position in the search results list. Videos that appears more frequently and higher in the list (closer to position 0) score higher, indicating a greater likelihood of being noticed and clicked by users. This table provides insights into which videos are not only popular in search results but also more prominently displayed, combining aspects of quantity (frequency) and quality (visibility) of search results.
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/ YouTube Recommendations Analysis
This dashboard provides insights into YouTube's video recommendation system, a key feature that significantly influences user engagement and content discovery. Upon clicking a YouTube video, an algorithm-driven feature known as "Auto-play" activates, presenting a curated sequence of videos intended to maintain the viewer's attention. Our focus here is on the "Recommendation" system, specifically the subsequent video suggestions that appear alongside the currently playing video and as the next play in the sequence.
These recommendations are a pivotal aspect to explore, as they reveal the algorithm's strategy in retaining viewer interest and encouraging prolonged viewing sessions. This dashboard aims to dissect the recommendation patterns, offering valuable insights into what content is promoted and how it potentially shapes viewer behaviour.
/ Top 15 Recommended Channels by Frequency and Visibility
This donut graph showcases the prominence of channels in YouTube's recommendations, analysing two key aspects: the frequency of each channel's appearance and its average position in the recommendations. The graph highlights channels that are not only frequently found in the recommendations but also have a higher average position (closer to position 0). This dual consideration of frequency and average ranking position paints a comprehensive picture of a channel's visibility and popularity. It combines quantity (how often a channel appears) with quality (how prominently it is displayed).
/ Top 5 Search Results Videos by Frequency and Visibility
This table visualises the most videos on YouTube's recommendations based on two critical factors: how often each video is to be found and its average position in the recommended videos list. Videos that appears more frequently and higher in the list (closer to position 0) score higher, indicating a greater likelihood of being noticed and clicked by users. This table provides insights into which videos are not only popular in the recommendations but also more prominently displayed, combining aspects of quantity (frequency) and quality (visibility).
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