/ TikTok

TikTok Insights Dashboard is an analytical tool featuring a dynamic word cloud visualisation showing the most trending hashtags for the selected keyword and region. The engagement scatter plot graph permits quick visual spotting of play-to-comment ratio abnormalities. The Author Influence and Visibility Index highlights the prominence and influence of TikTok authors based on their video output in volume and search result positions. Additionally, our Video Impact Index provides a detailed analysis of the most visible videos in search results, combining frequency and average position metrics to identify content with the highest potential for user engagement.