The Instagram Insights Dashboard is a specialised tool designed to analyse Instagram content trends. Please begin by selecting keywords and setting a specific time range. The dashboard offers different key features such as the Author Activity Bar Chart, highlighting the most prolific authors based on their post volume; the Engagement Scatter Plot, analysing the favorite-to-comment ratio of each post; and the Top 10 Favorites Showcase, presenting the most favoured posts. This tool simplifies the understanding of content popularity and engagement on Instagram, providing valuable insights into user interactions and trends.
/ Most Used Words
This word cloud visualises the most prominent keywords and terms extracted from the descriptions of posts. The size of each word corresponds to its frequency in the article titles, giving you a quick visual summary of the most discussed topics and themes on Instagram related to your selected keyword.
/ Authors Activity
This component presents an horizontal bar chart showcasing the most prolific authors. It ranks authors based on the volume of unique posts they have created about the selected keyword within the specified time period. This visual representation allows users to easily identify and compare the activity levels of different authors, offering valuable insights into who is most engaged or influential regarding a particular topic.
/ Engagement Scatter Plot
/ Post Type Donut Graph
The Post Type Donut Graph in this component offers a visual breakdown of Instagram posts by type - such as photos, albums, videos, etc. This visualisation is key in understanding the composition of content shared on the platform. It allows for an immediate, clear comparison of how different types of posts are distributed, highlighting trends and preferences in content format. This graph is particularly useful for identifying which types of posts dominate a particular topic or trend, providing insights into content strategy and user engagement.
/ Likes and Comments Histograms
The Likes and Comments Histogram provides a detailed distribution analysis of likes and comments across all posts. This component is useful in visualising the range and frequency of audience interactions. It enables you to discern patterns in how the audience reacts to different types of content, whether certain posts tend to attract more likes or comments, and to spot outliers that either over perform or underperform. This histogram is a valuable tool for gauging overall audience engagement and sentiment.
/ Top 10 Posts Favorites Showcase
This component is a curated list of the top 10 posts with the most favorites. This feature highlights the most popular content related to the keyword and timeframe, offering insights into what types of posts are resonating most with the audience.